hearHEAR.nu
Eksempel på copy til webshop:
KomKombucha.dk:
“Equally appropriate for health advocates, tinkerers, and historians. A comprehensive must-have for every homebrewer!”
– Russ Crandall, New York Times best-selling forfatter af “Paleo Takeout” og “The Ancestral Table
Syltning, fermentering og hjemmebrygning har fået et kæmpe comeback de seneste år, og hjemmebrygget kombucha er ingen undtagelse! Men hvad er kombucha egentlig, hvor stammer det fra, og hvad kan det?
Med over 1.500 ratings på amazon.com med et gennemsnit på 4.9 if af 5, må man sige, at bogen “The BIG BOOK of Kombucha” er en kæmpe succes. Hannah Crum og Alex LaGory har komponeret et rent kombucha mesterværk, der hører hjemme på enhver kombucha-entusiasts boghylde. Hannah og Alex demonstrerer hvor nemt, billigt og sikkert, det er, at lave sin egen hjemmebryggede kombucha. Bogen giver et overblik over kombuchaens historie, samt videnskaben bag denne ældgamle brygge-tradition.
Eksempler på PR-copy:
Fra e-Magasin:
PS: Vidste du, at Anders Guldberg også har en podcast, der hedder Dyrk og Spis?? Her interviewer Anders bl.a. forskellige eksperter om alt inden for køkkenhaven og hjemmedyrkning, og fortæller sjove historier om hans egne oplevelser med hjemmebryg, have m.m .
“Sagen er den, at jeg for to sommerferier siden besøgte en vingård i Norditalien. Her blev jeg inspireret til at lave min egen hjemmedyrkede vermouth. Så det gjorde jeg. Jeg er ret stolt af episoden, der netop er udkommet i Dyrk & Spis podcast”
– Anders Guldberg, maj 2020
Det er en super hyggelig podcast, og vi håber, du vil lytte med og hygge dig sammen med os. Du kan lytte til podcasten hvorend du lytter til podcasts, eller gå direkte til vores hjemmeside og lyt dér: www.dyrkogspis.dk/.
KomKombuchas månedlige e-Magasin august:
Så er vi trådt ind i august måned, og for mange er hverdagen så småt ved at få fodfæste igen. Men selvom sommerferien er ovre, så er sommeren stadig i fuld gang – og det skal nydes for fuld hammer! Og hvad er bedre end at nyde en dejlig, frisk sommerdrik efter en svedig arbejdsdag på et varmt kontor uden aircondition? Vores svar: hjemmebrygget ginger beer!
I dette nyhedsbrev får du både indblik i den verdenskendte driks historie samt mange overbevisende argumenter for, hvorfor ginger beer bør brygges, ikke købes. Og så får du tilmed en lækker opskrift med på vejen!
Så lad dig opsluge af en verden af ginger beer og lad dig blive inspireret til selv at brygge din egen.
Ginger beer scoby kan selvfølgelig købes på komkombucha.dk.
Rigtig god læsning!
Podcasts hearHEAR.nu
Podcast scripts
Det skal nok gå – finalist ved P1 Shortdox 2020. Lyt til den her.
Der er larm. Larm, larm, larm. Sindet larmer. Det hele kører stærkt. Helt oppe i gear. Tankerne har frie tøjler, de kan gøre lige, som det passer dem, ind og ud og frem og tilbage. Alt står klart, alt er i farver, der er intet, der kan stoppe mig nu. Verden er min.
Men så…
Tiden begynder at gå langsommere. Dagene bliver længere. Lyset er mere afdæmpet.
Farverne falmer lidt efter lidt… fuglekvidder høres ikke.
Jeg lægger ikke rigtig mærke til det til at starte med. Har bare en dårlig dag. Og så en mere, og så en mere… det er bare en dårlig uge. Det skal nok vende. Optimismen er der stadig. Jeg har det jo godt, ikke? Jeg er uovervindelig. Det skal nok vende.
Det kommer snigende, det er et bagangreb, der først viser sig, når det er for sent.
Tankerne begynder at ændre sig. De flyver ikke så let længere, ringer ikke ligeså tydelige, bliver tunge og mørke. De kører i ring, stille og roligt synker de længere og længere ned i dybet.
Jeg kan mærke det nu. Sådan rigtigt. Det er på vej.
Hvordan stopper jeg det? Hvordan bremser jeg lavinen?
Kan det stadig nå at vende?
Overgangen er altid forvirrende, omtåget. Lidt efter lidt tager den kontrollen fra mig. Jeg mister styringen. Roret er ude af mine hænder – det er point of no return.
Jeg prøver at skjule den for omverdenen, prøver at finde masken frem, der har hjulpet mig så mange gange før. Den skal sidde helt rigtigt – der må ikke stikke noget ud. Jeg må ikke stikke ud. For hvad nu hvis de ser, at jeg falder? At jeg ikke længere kan stå?
Energien siver ud af mig som luften i en ballon. Hovedet står ikke længere højt, hovedet hænger, skuldrene hænger, og fødderne bliver tunge. Min krop bliver tung.
Og så er overgangen forbi. Transformationen er fuldstændig. Puppe-tiden er forbi.
Det er tid til næste fase.
På gaden kalder de det manio – depressiv.
På hospitalet: bipolar affektiv lidelse.
Jeg kalder det mit liv – og det skal nok gå.
What is sound?
Close your eyes. Listen for a moment. What do you hear? Maybe it’s the neighbors, drilling into the wall, or birds chirping outside, or the sounds of your refrigerator defrosting. Maybe you don’t hear anything – or at least think that you don’t.
Now imagine you’re watching a horror movie, if you’re into that sort of thing. Horror movie soundtracks sometimes include infrasound, which is sound below the range of human hearing. Even though we can’t hear it, we can still feel it and infrasound has been shown to induce anxiety, heart palpitations, and shivering. So it’s not just jump scares that do the trick – it’s a sound that you can’t even hear that brings you to the edge of your seat.
But how does sound actually work?
Before the discovery of the fact that sound travels in waves, for years people were bewildered and curious about how we were able to hear what we hear. This all changed when some of the most notable scientists discovered how sound travels.
But there are many theories on who first discovered the physics of sound. Some people mention philosophers such as Pythagoras and Aristotle. Leonardo DaVinci is sometimes credited with discovering that sound moves in waves, as he is credited with a lot of things. Leonardo is said to have made this discovery around the year 1500. However, some accounts say that the Roman philosopher Seneca actually discovered sound waves in the first century AD.
Physicists, mathematicians and scientists only joined in later on.
Put simply, sound is vibration. Sound can pass through many different substances – in fact, it requires the presence of a medium. Sound cannot travel in a vacuum.
This is also why sounds cannot be heard in outer space.
However, sound is not always just nice music or the noise of neighbors drilling. It can have huge political impacts, as well. Fun example: The Swedish Navy detected underwater sounds that they suspected to be hostile Russian submarines in the 1980s. The suspicion escalated to a diplomatic conflict between Sweden and Russia. It turned out later that these sounds came from fish farts, a discovery which led to a Nobel Prize.
The physics of sound can be also be used in more alternative scientific research. Scientists once tested the intelligence of beavers by playing the sound of running water on a field. Eventually, the beavers began covering the tape player with branches and mud. I mean, wouldn’t you?
Sound is important when it comes to how we perceive the world around us. Just take listening to a podcast, for example. If the audio was awful, it would most likely influence what you thought of the podcast, regardless of the content – or at least the level of professionalism. At a concert, your beautiful, musical experience may be wrecked by loud, obnoxious screeching from speakers because the sound guy screwed up.
If you are able, take a moment to really listen to the sounds around you. Really take them in. Maybe you can feel the vibrations of a bass from your downstairs neighbor’s apartment? Now you know why. Ain’t that grand?
And remember: beavers are very smart.
What is silence?
The famous writer Thomas Merton once wrote: “Music is pleasing not only because of the sound but because of the silence that is in it; without the alternation of sound and silence, there would be no rhythm”
There are very few places left on Earth that are not disturbed by the noise of humans. Undiscovered corners of the world’s deep oceans may soon be the only place. And, eventually, these will probably be filled with noise, as well. Nevertheless, silence does still exist – it just doesn’t last very long.
In physics, silence is defined as the absence of audible sound, which is the emission of sounds of such low intensity that they do not draw attention to themselves. It can also simply be defined as the state of having ceased to produce sounds.
However, the concept of silence can be investigated in both social relations, politics – and even our own biology.
(…)
Silence is also used as a powerful tool. A vow of silence, for instance, is when you use silence as a way to seek spiritual enlightenment, or use it for protests – similar to hunger strikes, but, you know… with food.
(…)
In physics, silence is defined as the absence of sound, sure. But it is so much more than that. Silence is political, silence is dangerous, silence is funny. It can have as big, and sometimes bigger, effect than any sound can. Silence can be loud. There’s a reason why we have expressions such as “silence is louder than words”.
Never underestimate the power of silence.
maria ladekarl 